If you weren't living in a mediaproof cave this past week, you knew to expect that the critically-panned animated film,
Shark Tale, (so not worth a link) would still reel in blockbuster box office -- an estimated $49.1 million in revenues this weekend -- illustrating, yet again, the power of marketing. For a closer look at the craziness of contemporary cinema,
read Janet Maslin's take on a new book,
Open Wide. Or better yet, read
the book itself.