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Mainstream blogging

Published Tuesday, June 27, 2006 by seanlmccarthy | E-mail this post

More steps in the evolution of blogging as journalism, as the mainstream media realizes the maxim, anything they can do, we can do better. Or at least with a bigger budget.

Entertainment Weekly, one of my favorite magazines, has the daily blog, Popwatch, recently available to all since EW modified its site and ditched the requirement that you subscribe to the mag to access its goodies. Another EW page, TV Watch, heads into the turf long held by the kids at Television Without Pity and makes it easier to digest, writing up morning-after reviews of the more popular TV shows.

Comedy Central's Insider blog looks at pop culture, with an emphasis on things related to the people and shows of Comedy Central.

Even The New York Times has embraced blogs, and TV critic Virginia Heffernan launched Screens last week. Her mission: Covering all of the other ways people watch TV broadcasts -- "web video, viral video, user-driven video, custom interactive video, embedded video ads, web-based VOD, broadband television, diavlogs, vcasts, vlogs, video podcasts, mobisodes, webisodes, mashups and more." Not a lot on the blog just yet, but let's see how this one develops.