popular thinking

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What will morning radio sound like in 2006?


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Forget about late-night TV in 2009 for a few years. Howard Stern, whose syndicated morning radio show ranks tops in most of its markets nationwide, will leave commercial radio for the FCC-free world of Sirius satellite radio. He made the announcement on-air Wednesday. The New York Times deconstructs the decision today, focusing more on how Stern might transform satellite radio and its sales and less on how Stern's departure might transform commercial morning radio come 2006. It's certainly a more lively topic for debate at the watercooler, lunch table and barstools than who might replace Conan in 2009. Just saying.



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