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Marketing movie magic: Open Wide!

Published Monday, October 04, 2004 by seanlmccarthy | E-mail this post

If you weren't living in a mediaproof cave this past week, you knew to expect that the critically-panned animated film, Shark Tale, (so not worth a link) would still reel in blockbuster box office -- an estimated $49.1 million in revenues this weekend -- illustrating, yet again, the power of marketing. For a closer look at the craziness of contemporary cinema, read Janet Maslin's take on a new book, Open Wide. Or better yet, read the book itself.