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Then again, perhaps it's all a big marketing ploy by NBC

Published Saturday, August 14, 2004 by seanlmccarthy | E-mail this post

There may be another reason why the Olympics coverage on NBC is so craptacular. Perhaps NBC realizes that the only way to get people to watch CBNC, MSNBC (when Hardball's not on) and Bravo (when Queer Eye's not on) is to put all the live sports coverage there, so when viewers go berserkers, the minor NBC networks get some actual ratings. That doesn't explain why I stayed up all night watching rowing heats, though.