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Rachael Ray: Dunkin Donuts spokeswoman?

Published Friday, March 09, 2007 by seanlmccarthy | E-mail this post

After a fun year of They Might Be Giants-penned ads joined and followed by John Goodman voiceovers, Dunkin Donuts has named Rachael Ray as its new spokeswoman. Read initial coverage here, here and here.

Did the company read Mike Miliard's socio-anthropological profile of Dunkins in last week's Phoenix, though, to make sure Ray fits in with the demo? Probably not.

Of course, if you're like me, you remain wistful for the so-called good ol' days of Dunkin ads...