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Published Wednesday, May 10, 2006 by seanlmccarthy | E-mail this post

LOST IN THE LOST EXPERIENCE

OK, so tonight's episode of Lost certainly kept the plot moving in a forward direction, telling us some things we could've guessed (bye bye, Ana Lucia and Libby, and yes, Michael let unHenry go as part of a deal hoping to get Walt back) and some things we might not have guessed (that another hatch, The Pearl, watched everything going on in the Swan hatch and that punching in the numbers might not mean anything, or does it?).

Mike Benson from ABC talked to me a bit about The Lost Experience, an interactive multimedia strategy to keep the fans hooked. Benson said he figured that movies have been luring in fans with online extras, so why not do the same with a TV show, especially if that TV show already hopes to "break the rules." Their first attempt came a year ago with the launch of a site for the fictional Oceanic Airlines.

Last night, we saw another TV ad for the Hanso Foundation, and in small print, it said "paid for by sprite." The ad touted a Web site, www.sublymonal.com, which, no wonder, has that "great lymon taste," but also does give added clues to unlocking info on the Hanso Foundation site. For more, click on these sites...

http://thelostexperienceclues.blogspot.com/
http://blogs.abc.com/inside_the_experience/ (official ABC blog)
http://www.thelostexperience.com/