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2006 SUPER BOWL ADS

If you're going to spend upward of $2.5 million for a 30-second ad during the Super Bowl, don't you want to make sure people remember it longer than 30 seconds? So many of the commercials tonight simply didn't make a mark. Others were outright duds. Some thoughts: The Burger King Whopperettes ad started out ho-hum, but watching the pile-on finale with Brooke Burke on top, not so bad. Diet Pepsi has a hummable song with "Brown & Bubbly," but could've lost Jay Mohr, Diddy and everything else. Ameriquest's ads were funny, but not as funny as last year's. Same for Careerbuilder.com. Sierra Mist also earned a chuckle, simply by having Jim Gaffigan, Michael Ian Black and Kathy Griffin cracking wise.

Look them up online at iFilm or AOL.

The nicest ad? Disney's take showing several members of the Steelers and Seahawks practicing their "I'm going to Disney World" line.

The best of the night? Perhaps FedEx.



UPDATE: I've switched the video from a direct FedEx link to iFilm. Here is another Super Bowl ad most people liked, Bud Light's magic fridge spot.



For more, go to iFilm.



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