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Published Friday, January 21, 2005 by seanlmccarthy | E-mail this post

TALK ABOUT PRODUCT PLACEMENT: If you watched any of The Apprentice last night, then you realized that it amounted to a 90-minute Burger King commercial (and the possibility that the books-smart team wasn't reading the right books). BK bought and paid for the privilege of getting Trump's kids to hawk its burgers. Team Angus even placed a fake boardroom ad into the final minutes of the episode. Egads! Maybe this is a natural regression for TV back to the early days, when the stars interrupted their programs to do the commercials themselves.