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Why isn't MTV2 showing music videos?

Published Thursday, July 22, 2004 by seanlmccarthy | E-mail this post

Good question. Actually, MTV was created to show music videos, but stopped doing that full-time back in the late 1980s. So MTV2 emerged as the new 24-7 place for videos to make up for the lack of music television on the station whose name means, er, um, music television. I waited several years for my cable provider to provide it, only to see MTV2 show up -- lo and behold -- without full-time music videos on its schedule. I'm not knocking such shows as Wildboyz, Beavis and Butt-Head ("I am Cornholio!"), Diary, Pimp My Ride and the like. Or maybe I am. What is Pimp My Ride doing on a channel advertised as 24-7 music videos? Or is there an MTV3 I don't know about? Ack! Viacom, why must you torment me so?