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7 News Alliteration Alert


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Checking in with 7 News in Boston, infamous for its flagrant use of alliterative headline graphics. On last night's 11 p.m. broadcast, they opened with breaking news, followed by:

Weather Worries
Drenched by Downpours
Horror & Heartache
Fatal Fire
Avoidable Anguish?
Beer on the Bus?
Library Lewdness
Immigration Nation
Hank Reveals...Where to Watch Out
"Braking" & Entering
Caught on Camera
Plot Thickens
(weather)
(return to breaking news)
(sports: Let's Play Two, Rotating the Rotation)

So the May sweeps philosophy at WHDH-TV seems to suggest viewers need extra help at the top of the news with over-the-top headlines, but after the A Block, you can shift gears to plays on words, and then tone it down. Interestingly enough, once the 7 News writer completely broke from alliteration and wordplay -- "Plot Thickens" -- can you even guess what that story was about? JFK. Obviously. No wonder the suits insist on alliteration.

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