popular thinking

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WHAT'S THE DEAL WITH DOCKERS? Two print ads today caught my eye. If you buy $50 worth of Dockers pants at Filene's, you get a free Blackberry (though you must sign on for a two-year contract). Or, if you buy $150 worth of Dockers at Macy's, you get a free iPod shuffle. Is this what it takes in the summer of 2005 to sell a pair of Dockers? Wither poor yuppies, they who must be pandered to with the allure of free high-tech merch...



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