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Published Saturday, March 12, 2005 by seanlmccarthy | E-mail this post

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REVERSE PRODUCT PLACEMENT: With an all-star cast of voices, the new animated movie Robots would seem to promote itself.
By including a cameo voiceover role for NBC weatherman Al Roker, the film earned a bonus bounty of free press from the Peacock network.
Mel Brooks talked 'bots with Today on Thursday, co-star Greg Kinnear appeared earlier in the week, and seemingly every other morning featured a segment hyping Roker's side gig.
It's reverse product placement.
Putting a TV news person into your movie or TV show guarantees extra minutes of pre-premiere airtime devoted to how great/exciting/rewarding it was to be a part of the action.

Continue reading my story: Free plugs for `Robots' movie? It's news to network celebs (Boston Herald)


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