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Turkey and TV

Published Thursday, November 25, 2004 by seanlmccarthy | E-mail this post

A couple of ads caught my eye this week.
-- This is at least the second time that the ad agency on the Bud Light account has responded directly to the Miller Lite campaign. Earlier this year, Bud Light's pushers were on the defensive from Miller Lite's election-themed ads; now it's the referees. An interesting tactic, this direct-response opposition ad offensive. But does the sporting maxim -- a better defense beats a good offense -- translate to advertising? Menothinks so.
-- George Lucas is now a full-fledged sell-out. And yet, the Target ads for the day-after-Thanksgiving sale are brilliant. The free wake-up call is brilliant. The ads themselves, brilliant. Wait, Guinness Beer -- brilliant!
But I digress.
Wake me up, I must be dreaming. Or is that the tryptophan talking?